1. Use Photos of Real People
Sites that feature photos of real people are more appealing to visitors. Featuring photos of people on your website will give your company a more personal and trustworthy image. However, you should avoid stock photos. Visitors are good at detecting fluffy, decorative filler images. Instead, use photos of real people from your company to humanize your brand.
2. Emphasize Readability
When designing your website, it can be easy to get caught up in the artistic side of it all. While appearance is important, you should always prioritize how user-friendly the site is.
Having a readable site is critical to keeping users engaged. Instead of choosing quirky or artistic fonts, choose a straight-forward and polished font.
A clean font makes reading large chunks of text much simpler. Also, keep font usage consistent—try to avoid using more than 3 fonts across your website.
3. Create a Call to Action
You should feature a call to action (CTA) on each page of your website. A CTA will keep the attention of visitors. Whether this is a prompt to sign up for an email newsletter or contact information, a clear CTA will help turn casual visitors into potential clients.
4. Develop a Mobile-Friendly Web Design
52% of website traffic in 2019 came from mobile phones, so it's safe to assume that around 50% of your website's visitors will be accessing the website on their phone.
While your website may look sharp on desktop browsers, it has to be equally appealing on mobile browsers. Create a mobile interface that's easy to navigate and easily readable in order to draw in mobile visitors.
5. Include Social Media Buttons
You'll miss out on a lot of social media traffic if you don't include links to them in your web design.
However, you should avoid posting social media icons in your website's header. If visitors click the social media links at the top of the page immediately, it's likely they won't return to your website.
Instead, put social media icons in your footer. This gives visitors access, but they'll likely only be used if visitors are intentionally searching for them after browsing your website.
